Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India’s fastest growing beauty brand with a distribution network of 35000+ branded retail outlets in more than 540+ cities. One of the sharks on the reality-show Shark Tank India, she is committed to creating products that allow every Indian woman to find a favourite and inspire them to start their own entrepreneurship journey. An alumnus of IIT Madras and IIM Ahmedabad, she is famously known for declining a ₹1cr job offer from a leading investment bank to follow her heart and dive into entrepreneurship. Also a triathlete and ultramarathoner, her passion for running has helped her challenge her limits time and again.

She has been featured in Fortune 40 Under 40 List 2021, The Economic Times, Entrepreneur magazine, Times Of India, YourStory, HT Mint, and much more.