Sheetal has over two and a half decades of experience in research, retail, brand building and communication across FMCG, fashion, hospitality, education and other sectors. Over the last decade she has conducted research for leading research companies in India across categories – from FMCG to clothing to retail to banks and financial services. Her career highlights include the re-branding of Shoppers Stop as a ‘bridge to luxury’ brand; being a Unilever accredited moderator; and spearheading a charitable organisation committed to “Empowering People in Retail”.