Sanjay Mehta is Joint CEO of Mirum. He is responsible for driving a strategic growth focus for the firm, which involves identifying key areas of opportunity and enabling business development and planning to achieve its goals. Sanjay also oversees the media vertical and is responsible for growing the Mirum footprint in other geographies like Delhi, as well as in certain specialised new business verticals.

Sanjay is amongst India’s earliest internet entrepreneurs. In 1998, he co-founded Homeindia.com, an e-commerce venture that sold ethnic Indian products to customers across the world. Nine years of bootstrapping that venture saw Sanjay learn and master various aspects of digital, from design and development to marketing and commerce. Social Wavelength, now known as Mirum, was his next venture after divesting out of Homeindia.com.

Sanjay has worked across various facets of the digital agency business, contributing significantly to strategy, creative, planning and media. He has nurtured multiple crucial client relationships, including with GE, Genpact, Franklin Templeton, Greenlam, Star TV, AMFI, Sterlite Power, Hero Electric etc.

Sanjay loves to share his domain expertise through his blog, social media handles, podcast as well as video blogs. Sanjay has been a part of India’s Digital Power 100 and similar recognitions multiple times and has also been a speaker at various industry events in India and abroad. Sanjay has been a jury member for the ‘mobile’ category at the Cannes Lions in 2015.

Sanjay is co-author of the book, “If I Had To Do It Again”, which outlines the journey of his first entrepreneurial venture, Homeindia.com, and serves as a guide for budding entrepreneurs.